PUBLIC RELATIONS AND INTEGRATED MARKETING


Public relations, publicity, and consumer education that specializes in revitalizing mature brands and launching new categories, brands and products
Integrated strategic marketing programs
Cutting-edge social media initiatives
Multicultural communication
Public and professional audience information programs
Strategic and creative consultation
Project development and management
Media/communications/presentation skills training
Trade publicity, shows, conventions
Event marketing and management
Crisis management communications
Viral marketing
Procurement and utilization of expert spokespersons
Other Services:

Complete video and audio production/post-production studio and services
Broadcast-quality news, PSAs, sales videos, commercials - conception, production and distribution
Multimedia PowerPoint presentation productions
Design and advertising services
Corporate identity collateral materials
Concept, copy and creative services for print, video and multimedia
Grassroots informational programs
Guerilla marketing

The branding process involves:
In-depth audit of industry and competitive analysis to identify key value proposition
Development of a brand personality
Development of company and/or product names if necessary
Development of a positioning statement
Creation of a tagline
Creation of categories and category names
Michael's Beverly Hills PR Firm  
Michael's Beverly Hills PR Firm

Public Relations and Integrated Marketing
Branding
Media/Presentation Skills Training
Design
Social Media
International
Multicultural
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